MediaAlchemy.org

welcome to MediaAlchemy.org !

My passion is interconnecting people & leveraging media technology for knowledge co-creation… I am a Media Alchemist. Arturo empowers organizations to discover and leverage their customers’ experiences and interactions through Social Media & Instructional Design. Expertise in Social Media & Web Strategy, Marketing Communications and Development of Training Programs with background in Instructional Design. Leverage of global relationships [...]

Designers Accord

Designers Accord Global Summit on Design Education and Sustainability. On October 23 and 24, 2009, I attended the Designers Accord Global Summit on Design Education and Sustainability. One-hundreed individuals from the world’s most distinguished academic and professional institutions convened for two days of highly participatory discussion, planning, and action around the topic of design education [...]

Capabilities

Social Media Reel: Instructional Design Reel: Graphic Design Reel: Web Design Reel: Photography Reel: Mechanical Design (CAD): Kellogg Style Business Resume Design Resume CV en Español Click for PDF download (August 2009) coming soon. Descarga PDF (11/ 2009) Business Skills Personal Skills Click for PDF download Click for PDF download

alchemy

Alchemists are pragmatics who understand and see meaning in everything. They understand how to create new value through new patterns of thought through uninhibited intuition and daily epiphanies. Alchemists leverage existing relationships and can tap onto the hidden potential of individual elements and their role in a network.

Workforce Trainer at OHSU

At:: Oregon Health & Science University. Portland, OR. United States of America
Date:: Career Development Center (CDC) at OHSU.
Deliverables:: Mandatory Multicultural Competency Training for Healthcare Workforce (7,400 employees)

Mandatory Multicultural Competency Training for Healthcare Workforce (7,400 employees)

Consulting for Dr. Paul Polak & IDE

At:: Dr. Paul Polak | International Development Enterprises. Denver, CO. USA.
Date:: Since June 2008.
Deliverables:: Social Media & Web Strategy Consulting.

Work for Dr. Polak involves social media strategy in tools like Twitter, Facebook and recommendations for PaulPolak.com • Designed, implemented and conducted training on Social Media, Search Engine Optimization. • Directed key marketing and rapid customer service activities including: segmentation, targeting, coaching, people-powered customer service, search engine analytics, etc. • Ensured implementation of internal communication [...]

Chicago Convergence 2009

At:: The Chicago Convergence. Chicago, IL. USA.
Deliverables:: Ninja Mode Activated

I am excited to announce that I will be working with the Chicago Convergence again!

SlideShare of the Day

At:: Music Industry Workshop. Chicago, IL. USA
Date:: 11th March 2008.
Deliverables:: Presentation Design, Slideshow

Social Media Rockstars was selected amongst the ‘Top Presentations of the Day’ ! Social Media Rockstars View more presentations from Arturo Pelayo.

Social Media Workshop at MIW

At:: Music Industry Workshop. Chicago, IL. USA
Date:: March 2008.
Deliverables:: Workshop, Slideshow, Handout Materials

I had the opportunity to speak to students of the Music Industry Workshop in Chicago. The 3-hour long program gave students a depth of understanding of how to use Social Media in their Music Industry Management curriculum. The slideshow prepared for this class was posted on SlideShare (link) along with a handout (link). Social Media [...]

Social Media Rockstars

At:: MediaAlchemy.org
Date:: January through March 2008.
Deliverables:: Presentation Design, Slideshow

Social Media Rockstars is a workshop I am giving in Universities this year. It is based on current trends, common misunderstandings and the outlook in the field. This is a customized workshop which can be delivered in a 40min class period, or all the way to a 3-hour seminar. Contact me if you are interested [...]

Ning Community Manager for KAUST

At:: KAUST. Saudi Arabia.
Date:: Since September 2008.
Deliverables:: Social Media Strategy through Ning & Twitter.

I am volunteering.

Chicago Convergence 2008

At:: The Chicago Convergence. Chicago, IL. USA.
Date:: From July 2008 through September 2008.
Deliverables:: Website wireframe, Agenda+Planner, Calendar Aggregation

A partnership was established with the team behind the Chicago Convergence and MediaAlchemy.org Instructional Design Consulting services where provided to the client. A final deliverable for the Agenda Planner was provided (PDF link) and the website wireframe was implemented into a PHP solution in the release. Note: The website of the Chicago Convergence is http://www.chicagoconvergence.com/ [...]

Intranet Benchmarking Forum

At:: Intranet Benchmarking Forum (IBF). London, United Kingdom.
Date:: From August 2008 through October 2008.
Deliverables:: Social Media Consulting to CEO.

• Designed, implemented and conducted training on Social Media, Search Engine Optimization. • Directed key marketing and rapid customer service activities including: segmentation, targeting, coaching, people-powered customer service, search engine analytics, etc. • Ensured implementation of internal communication campaigns by introducing micro-blogging and development of design-based & research-oriented instructional strategies.

Social Media Strategist for The Scholar Ship*

At:: The Scholar Ship. Royal Caribbean International. MV Oceanic II.
Date:: From March 2007 through June 2008.
Deliverables:: Community Igniter, Advocate & Manager | Social Media Strategy.

The ScholarShip was a multi-country study abroad program based on a cruise ship by UC Berkeley & 6 other academic stewards. The inaugural voyage was led by a 200+ international community members from 55+ Countries & over 65 languages. Devised and Implemented end-to-end participant-powered social interaction through Social Networking tools with 90% adoption and accelerated [...]

Social Media Strategist for The Scholar Ship*

Podcast Producer of Nauticast

At:: COEHS | Western Illinois University. Macomb, IL. USA.
Date:: From August 2007 through April 2008.
Deliverables:: Higher Education Podcast Series recorded at Sea.

Led the creation of a Higher Education Podcasting Series called NautiCast, which was recorded onboard the MV Oceanic II cruise ship. For this project I created and managed the online community 7 months prior to embarkation with 80% of the onboard community registered prior to embarkation. I designed the curriculum for the podcasting series and [...]

Podcasting Evangelist | iTunes U at WIU

At:: Western Illinois University. Macomb, IL. USA.
Deliverables:: Instructional Design Consultancy, Design Guidelines, Usability Research, Focus Groups, Training Programs, Training Facilitation (Online, Group Training, Individual Training).

I worked on the Exploratory Committee on New Media for COEHS. My primary task was to evaluate, budget and design the pilot courses that could be used for integrating and rolling out iTunesU for a 15,000+ campus at WIU. This work effectively interconnected Faculty, Staff and Students from 13 academic departments of the College of Education [...]

Siemens Molecular Imaging

At:: Siemens Healthcare | Molecular Imaging Group. Hoffman Estates, IL. USA.
Deliverables:: Personnel Training, Usability Research, Engineering work.

Symbia, c.Cam and e.Cam Multi Modality Imaging Research – September 2005 to June 2006 In 2005 I worked as a Molecular Imaging Research & Development Engineer in the Systems Engineering Group at Siemens Healthcare in Hoffman Estates, IL, USA. At Siemens I developed IEEC benchmarking tests for the new generation of medical detectors that began [...]

eLearning Developer at CAIT.org

At:: Center for the Application of Information Technologies (CAIT). Macomb, IL. USA
Date:: August 2000 through May 2005
Deliverables:: Teaching Assistance via Satellite, Graphic Design Work, Presentation Design Work, FileMaker Databases.

For the span of five years, from 2000 through 2005 I worked in grant-backed programs through the Center for the Application for Information Technologies (CAIT.org). At CAIT I provided expertise and insight in the development of tailored and interactive e-learning solutions for multi-cultural environments from Satellite Education to multi-modality learning projects at CAIT.org and at [...]

TUM- Munich, Germany

High Tech in Old Munich. Attended intercultural communications summer program.

Staff at Tec de Monterrey

At:: Tec de Monterrey. Guadalajara, Jal. Mexico.
Date:: From August 1999 through June 2000.
Deliverables:: Presentation Design, Website Design, Graphic Design, Database Development, Administrative Support.

Worked for the Guadalajara Campus High School System of ITESM.