welcome to MediaAlchemy.org !

My passion is interconnecting people & leveraging media technology for knowledge co-creation… I am a Media Alchemist. Arturo empowers organizations to discover and leverage their customers’ experiences and interactions through Social Media & Instructional Design. Expertise in Social Media & Web Strategy, Marketing Communications and Development of Training Programs with background in Instructional Design. Leverage of global relationships [...]

New! welcome to MediaAlchemy.org !

Designers Accord

Designers Accord Global Summit on Design Education and Sustainability. On October 23 and 24, 2009, I attended the Designers Accord Global Summit on Design Education and Sustainability. One-hundreed individuals from the world’s most distinguished academic and professional institutions convened for two days of highly participatory discussion, planning, and action around the topic of design education [...]

New! Designers Accord

Capabilities

Social Media Reel: Instructional Design Reel: Graphic Design Reel: Web Design Reel: Photography Reel: Mechanical Design (CAD): Kellogg Style Business Resume Design Resume CV en Español Click for PDF download (August 2009) coming soon. Descarga PDF (11/ 2009) Business Skills Personal Skills Click for PDF download Click for PDF download

New! Capabilities

alchemy

Alchemists are pragmatics who understand and see meaning in everything. They understand how to create new value through new patterns of thought through uninhibited intuition and daily epiphanies. Alchemists leverage existing relationships and can tap onto the hidden potential of individual elements and their role in a network.

New! alchemy

Workforce Trainer at OHSU

At
Oregon Health & Science University. Portland, OR. United States of America
Date
Career Development Center (CDC) at OHSU.
Deliverables
Mandatory Multicultural Competency Training for Healthcare Workforce (7,400 employees)

Mandatory Multicultural Competency Training for Healthcare Workforce (7,400 employees)

New! Workforce Trainer at OHSU

Consulting for Dr. Paul Polak & IDE

At
Dr. Paul Polak | International Development Enterprises. Denver, CO. USA.
Date
Since June 2008.
Deliverables
Social Media & Web Strategy Consulting.

Work for Dr. Polak involves social media strategy in tools like Twitter, Facebook and recommendations for PaulPolak.com • Designed, implemented and conducted training on Social Media, Search Engine Optimization. • Directed key marketing and rapid customer service activities including: segmentation, targeting, coaching, people-powered customer service, search engine analytics, etc. • Ensured implementation of internal communication [...]

New! Consulting for Dr. Paul Polak & IDE

Chicago Convergence 2009

At
The Chicago Convergence. Chicago, IL. USA.
Deliverables
Ninja Mode Activated

I am excited to announce that I will be working with the Chicago Convergence again!

New! Chicago Convergence 2009

SlideShare of the Day

At
Music Industry Workshop. Chicago, IL. USA
Date
11th March 2008.
Deliverables
Presentation Design, Slideshow

Social Media Rockstars was selected amongst the ‘Top Presentations of the Day’ ! Social Media Rockstars View more presentations from Arturo Pelayo.

New! SlideShare of the Day

Social Media Workshop at MIW

At
Music Industry Workshop. Chicago, IL. USA
Date
March 2008.
Deliverables
Workshop, Slideshow, Handout Materials

I had the opportunity to speak to students of the Music Industry Workshop in Chicago. The 3-hour long program gave students a depth of understanding of how to use Social Media in their Music Industry Management curriculum. The slideshow prepared for this class was posted on SlideShare (link) along with a handout (link). Social Media [...]

New! Social Media Workshop at MIW

Social Media Rockstars

At
MediaAlchemy.org
Date
January through March 2008.
Deliverables
Presentation Design, Slideshow

Social Media Rockstars is a workshop I am giving in Universities this year. It is based on current trends, common misunderstandings and the outlook in the field. This is a customized workshop which can be delivered in a 40min class period, or all the way to a 3-hour seminar. Contact me if you are interested [...]

New! Social Media Rockstars

Ning Community Manager for KAUST

At
KAUST. Saudi Arabia.
Date
Since September 2008.
Deliverables
Social Media Strategy through Ning & Twitter.

I am volunteering.

New! Ning Community Manager for KAUST

Chicago Convergence 2008

At
The Chicago Convergence. Chicago, IL. USA.
Date
From July 2008 through September 2008.
Deliverables
Website wireframe, Agenda+Planner, Calendar Aggregation

A partnership was established with the team behind the Chicago Convergence and MediaAlchemy.org Instructional Design Consulting services where provided to the client. A final deliverable for the Agenda Planner was provided (PDF link) and the website wireframe was implemented into a PHP solution in the release. Note: The website of the Chicago Convergence is http://www.chicagoconvergence.com/ [...]

New! Chicago Convergence 2008

Intranet Benchmarking Forum

At
Intranet Benchmarking Forum (IBF). London, United Kingdom.
Date
From August 2008 through October 2008.
Deliverables
Social Media Consulting to CEO.

• Designed, implemented and conducted training on Social Media, Search Engine Optimization. • Directed key marketing and rapid customer service activities including: segmentation, targeting, coaching, people-powered customer service, search engine analytics, etc. • Ensured implementation of internal communication campaigns by introducing micro-blogging and development of design-based & research-oriented instructional strategies.

New! Intranet Benchmarking Forum

Social Media Strategist for The Scholar Ship*

At
The Scholar Ship. Royal Caribbean International. MV Oceanic II.
Date
From March 2007 through June 2008.
Deliverables
Community Igniter, Advocate & Manager | Social Media Strategy.

The ScholarShip was a multi-country study abroad program based on a cruise ship by UC Berkeley & 6 other academic stewards. The inaugural voyage was led by a 200+ international community members from 55+ Countries & over 65 languages. Devised and Implemented end-to-end participant-powered social interaction through Social Networking tools with 90% adoption and accelerated [...]

New! Social Media Strategist for The Scholar Ship*

Podcast Producer of Nauticast

At
COEHS | Western Illinois University. Macomb, IL. USA.
Date
From August 2007 through April 2008.
Deliverables
Higher Education Podcast Series recorded at Sea.

Led the creation of a Higher Education Podcasting Series called NautiCast, which was recorded onboard the MV Oceanic II cruise ship. For this project I created and managed the online community 7 months prior to embarkation with 80% of the onboard community registered prior to embarkation. I designed the curriculum for the podcasting series and [...]

New! Podcast Producer of Nauticast

Podcasting Evangelist | iTunes U at WIU

At
Western Illinois University. Macomb, IL. USA.
Deliverables
Instructional Design Consultancy, Design Guidelines, Usability Research, Focus Groups, Training Programs, Training Facilitation (Online, Group Training, Individual Training).

I worked on the Exploratory Committee on New Media for COEHS. My primary task was to evaluate, budget and design the pilot courses that could be used for integrating and rolling out iTunesU for a 15,000+ campus at WIU. This work effectively interconnected Faculty, Staff and Students from 13 academic departments of the College of Education [...]

New! Podcasting Evangelist | iTunes U at WIU

Siemens Molecular Imaging

At
Siemens Healthcare | Molecular Imaging Group. Hoffman Estates, IL. USA.
Deliverables
Personnel Training, Usability Research, Engineering work.

Symbia, c.Cam and e.Cam Multi Modality Imaging Research – September 2005 to June 2006 In 2005 I worked as a Molecular Imaging Research & Development Engineer in the Systems Engineering Group at Siemens Healthcare in Hoffman Estates, IL, USA. At Siemens I developed IEEC  benchmarking tests for the new generation of medical detectors that began [...]

New! Siemens Molecular Imaging

eLearning Developer at CAIT.org

At
Center for the Application of Information Technologies (CAIT). Macomb, IL. USA
Date
August 2000 through May 2005
Deliverables
Teaching Assistance via Satellite, Graphic Design Work, Presentation Design Work, FileMaker Databases.

For the span of five years, from 2000 through 2005 I worked in grant-backed programs through the Center for the Application for Information Technologies (CAIT.org). At CAIT I provided expertise and insight in the development of tailored and interactive e-learning solutions for multi-cultural environments from Satellite Education to multi-modality learning projects at CAIT.org and at [...]

New! eLearning Developer at CAIT.org

TUM- Munich, Germany

High Tech in Old Munich. Attended  intercultural communications summer program.

New! TUM- Munich, Germany

Staff at Tec de Monterrey

At
Tec de Monterrey. Guadalajara, Jal. Mexico.
Date
From August 1999 through June 2000.
Deliverables
Presentation Design, Website Design, Graphic Design, Database Development, Administrative Support.

Worked for the Guadalajara Campus High School System of ITESM.

New! Staff at Tec de Monterrey

Staff at EGADE | Tec de Monterrey

At
EGADE (Business Administration Graduate School) of Tec de Monterrey.Guadalajara, Jal. Mexico.

Worked as administrative staff.

New! Staff at EGADE | Tec de Monterrey
welcome to MediaAlchemy.org !
Designers Accord
Capabilities
alchemy
Workforce Trainer at OHSU
Consulting for Dr. Paul Polak & IDE
Chicago Convergence 2009
SlideShare of the Day
Social Media Workshop at MIW
Social Media Rockstars
Ning Community Manager for KAUST
Chicago Convergence 2008
Intranet Benchmarking Forum
Social Media Strategist for The Scholar Ship*
Podcast Producer of Nauticast
Podcasting Evangelist | iTunes U at WIU
Siemens Molecular Imaging
eLearning Developer at CAIT.org
TUM- Munich, Germany
Staff at Tec de Monterrey
Staff at EGADE | Tec de Monterrey