May-August 2014: I worked with CloudM with key accountabilities for the Blerter launch in product education, communications strategy (developing the new website and brand) and channel delivery.

 

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Blerter is like LinkedIn for construction workers.

Blerter represents a fundamental digital enablement of Health & Safety through a comprehensive cloud-first service for accident, incident monitoring and reporting. Blerter enables intuitive event reporting across a construction site  irrespective of the subcontracting layers.

 

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My early work involved the development of:

  • Initial branding and selection of initial imagery for the website
  • Website messaging & communications
  • Setup and maintenance of social media properties
  • Interaction Design prototypes for future versions of the iOS app.